VWA Commonwealth Quality Alliance
Today is the day to enter your wines into the Commonwealth Quality Alliance (CQA) program! The CQA is a quality standards and marketing initiative of the Virginia Wineries Association that works to reward and promote Virginia-grown wines, which meet international standards and best showcase the Virginia wine industry.
MAKE THE GRADE! Show your Customers you have Wines:
- Made with grapes grown, produced and bottled in Virginia
- Lab and sensory tested for quality
BEAT THE RUSH! Submit your Wines Today!
100% Quality - 100% Virginia
Each CQA wine goes through a laboratory analysis and sensory analysis. We provide shipping from your winery to the lab at no cost to you. Once the wine passes these analyses, wineries pay a 5 cent per bottle (current inventory) marketing fee to become CQA-approved. All CQA-approved wines receive free entry into the Governor's Cup Competition! The Virginia Wine Marketing Office uses the medal winners from the Governor's Cup Competition to determine which wines and wineries are used in their initiatives throughout the year.
A winery only needs to have one CQA-approved wine to receive all of these benefits for their winery:
- Social media marketing for wineries and CQA-approved wines
- A seal to affix to each bottle of your CQA-approved wines
- A crystal to display in your tasting room, at festivals, and at events to show you have a CQA-approved wine (or wines)
- A DIY marketing tool kit to promote CQA wines in your winery
One common concern among wineries is the perception of the consumer if a winery has only one wine CQA-approved and not all of their wines CQA-approved. The marketing for your winery will focus on your winery overall and highlight your CQA-approved wines. Some wineries select specific wines to be CQA-approved to "cost justify" a higher-priced wine.
In addition to social media marketing, we will be reaching out to restaurants and wine shops near CQA wineries through a program called "Quality in your Backyard." This program will educate them about your wines, about the CQA program and encourage them to serve, sell and promote CQA wines.
What are you waiting for? Submit your wines by using these forms and take advantage of all the benefits CQA has to offer.
1025 Boulders Parkway Suite 110 ~ N. Chesterfield, VA. 23225
Phone: 804 592-3185 | Fax: 804 644-8726